In 2004, voters in Santa Rosa passed Measure O, a quarter-cent Transaction and Use Tax to provide critical funding for gang prevention programming.  Beginning in 2006, the Measure O CHOICE Grant Program has provided a variety of youth and parenting programs which focus on gang and anti-violence education, prevention and intervention, community safety, and a comprehensive array of social services in high need neighborhoods.  


The Request for Qualifications is currently closed and is tentatively scheduled to reopen in spring 2017. 

The City of Santa Rosa and The Partnership announced the release of the Cycle VIII CHOICE Grant Program Request for Qualifications on May 26, 2015.  $615,900 in grant funds were available for each year of the two-year funding cycle, with the second year contingent upon satisfactory completion of conditions outlined in the RFQ and subject to appropriations by City Council.  With limited funding available, the maximum funding request per proposal was $100,000.

The deadline for applications was Monday, July 6, 2015. Click the links below to access the past RFQ application and budget form.  Click here for a list of our current funded agencies and programs.

Request for Qualifications Application - OLD

Exhibit B and B-1 – Budget and Budget Narrative

Resource Documents:

2015 Community Needs Summary

Community Safety Scorecard


CHOICE Mini Grants

The City of Santa Rosa provides mini grant opportunities for schools and non-profit 501(c)(3) organizations with one-time, unanticipated capacity building needs of providing youth and gang violence prevention and intervention services in our community.  There is no deadline for application as this is a rolling grant. To apply for a mini grant of up to $5,000, please click the link below.

CHOICE Mini Grant Funding Request Form


Community Helping Our Indispensable Youth Excel

Final Evaluation Reports for CHOICE Grant Program Available Upon Request

Serena Lienau, Program Analyst
(707) 543-3457



Funds used for development of a pamphlet to educate and inform people about Adverse Childhood Experiences (ACEs) and their effects on health and well-being, approaches to handle ACEs, and local resources available to assist those who have ACEs.


Funds used for artistic personnel, program materials and supplies as well as scholarships for qualified Santa Rosa youth upon completion of the classes.


Funds used for Sunflower Garden staff, educational field trips, leadership trainings and transportation to continue the Sunflower garden.


Funds used for speaker fees, catering and printed materials at the Victim's Voice Symposium Conference presented by the Family Justice Center and Family Violence Prevention Council.

Comstock Middle School
Educational Garden


Funds used for tools, supplies and drip system to continue the educational garden at Comstock Middle School.


Funds used for a Youth Photo Voice Project documenting the South Park Day and Night Festival during the City of Santa Rosa's 7th Annual Gang Prevention Awareness Week.